We use colour in printed communication to express ourselves more clearly and more specifically. It is interesting and significant that our eyes and minds do not necessarily notice a specific colour when we view printed material. Rather we see a colour in the context of other surrounding and related colours and images. In fact, colour which we see under certain light conditions will appear as a slightly different colour under other light conditions. Likewise, colour printed on one type of paper will also appear different when printed on a different paper colour.
This makes colour issues very complex, but fortunately colour professionals have developed technology and methods to iron out all but the smallest of inconsistencies in colour interpretation. At eclipsePRINT we have harnessed these techniques, and we offer almost unparalleled colour accuracy and consistency in our market in Cape Town. Our motive for this pursuit is simple and sincere – to hear an exclamation of appreciation from you as you recognise the colour quality of our printing goes a long way to enthuse us as individuals. And as a business enterprise, we believe we can count on you to repeat your experience to close colleagues, friends and family and help grow our business as we help grow yours. Who would want things differently?
A word of caution with colour issues: monitors and desktop printers that have aged, are used frequently or are not colour-stable, will all show colours differently. This can be a source of misunderstanding and frustration between different parties. The best yet very expensive solution is to have your kit regularly calibrated. But by far the most practical approach is to view and personally approve a colour-printed proof at our premises before we commit your file material to production.