Paper is the backbone of the printing industry. Printed proof of exchanges and transaction remain the norm in the digital age. Digital marketing has revolutionised industry, yet a physical version still holds significant purpose. For example, a digital invitation or 'save-the-date' for friends and family accomplishes a task. Giving a print of the same message provides a more memorable and meaningful message. This is true for ad campaigns, important information, events, product catalogues and more.
No one initiates a corporate relationship by emailing someone a pdf copy of their business card!
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